Thanksgiving E-Commerce Marketing Guide and Best-Selling Product Recommendations 🎉🦃

With Thanksgiving fast approaching, shoppers are gearing up to buy themed products for the holiday, making it an ideal time for e-commerce sellers to boost sales 📈. Here’s a guide to marketing strategies for the Thanksgiving season, along with hot product recommendations and services we provide to support your online store during this busy season!

In the United States, Thanksgiving is a holiday to celebrate the harvest, summarize the harvest of the previous year, bless relatives and friends, and express gratitude to God. According to data, it is the most popular holiday in the United States in 2023 Thanksgiving .

For e-commerce brands, don’t miss this great opportunity to thank customers for their support. Thanksgiving is the biggest holiday of the year in the United States and Canada, and it also kicks off the big promotions on Black Friday and Cyber ​​Monday.

The survey shows that consumers aged 18 to 24 are most likely (88%) to shop during the Thanksgiving weekend, while 84% of consumers aged 25 to 34 expressed the same intention. Consumers aged 18-34 account for more than 69% of the total number of consumers who intend to shop.

-On YouTube, 40,000 people have posted over 72,000 #Thanksgiving posts;

- On Instagram, there were 22.35 million posts on #thanksgiving , with brands and fans sharing Thanksgiving recipes and decorations;

-On TikTok, #thanksgiving has a total of 1.1 billion views, most of which are happy moments, dance moments, funny plots, etc. posted by influencers during Thanksgiving reunion with family .

In general, posts related to brand products or holidays published on social media during Thanksgiving have a high chance of receiving greater exposure, thereby boosting brand sales at the end of the year.

一. Thanksgiving Consumer Trends and Marketing Strategies 🎯

3.Discount Events and Bundled Sales 💸

Plan a "Thanksgiving Specials Week" or "Thanksgiving Deals" event and use countdown promotions to create urgency. Create bundles for popular products and offer discounts to attract more buyers.