Transition period from 2021 to present
With the outbreak of the epidemic and the negative impact of the recent Ukraine Russia war, global cross-border e-commerce has entered a period of reshuffling. Sales on e-commerce platforms such as Amazon, AliExpress, Wish, eBay, etc. have declined, and independent websites mainly based on Shopify have begun to occupy the market. Huiqian Group has achieved market segmentation by relying on brand independent website customers and has occupied a certain market share in this field