Black Friday Shopping Trends

To Look Forward To In 2024

According to foreign media reports, AMZ123 has learned that the number of shoppers participating in the "Black Friday" and "Cyber Monday" promotions in 2023 reached a record 200 million. It is expected that both the number of participants and spending for the largest Black Friday event in 2024 will also see significant growth.

Total Consumption Hits A New High

In 2023, more than 134 million people shopped online, with total spending reaching $38 billion in five days, a year-on-year increase of 7.8%. Among them, Cyber ​​Monday became the largest shopping day, with online spending exceeding $12 billion, a year-on-year increase of nearly 10%. During Black Friday in 2023, shoppers spent an average of $321. This trend will continue in 2024, and the sales market on Black Friday in 2024 is expected to reach approximately $278.645 billion.

The Number Of Online Shoppers Is On The Rise

On Black Friday in 2023, more than 90 million American consumers will choose to shop online, a 4% increase from 2022. It is estimated that by 2024, 64% of global consumers will plan to shop online on Black Friday. In addition, 48% of shoppers in 2024 will save money for Black Friday, an increase of nearly 10% from 2023, and about 38% of people are prepared to spend more money on Black Friday than last year.

The number of consumers who will not participate in Black Friday and Cyber ​​Monday events in 2024 is about 12%, down from 14% in 2023. The reasons are: no time, not enough money to spend, and having to work on that day.

In addition,about 48% ofonline shoppers look for deals through social media; about 13% of buyers look for promotions on Google, a significant drop from 25% in 2023; and nearly 19% of buyers look for deals directly on company websites. 

Hot Products

According to the survey, clothing, shoes, jewelry and beauty products, and electronics are the hot categories on Black Friday. Therefore, sellers should restock in time and prepare for fast delivery.

In 2023, electronics were the largest category of purchases on Black Friday, accounting for 55% of actual web traffic throughout the holiday season. While in 2024, fewer consumers will buy electronics such as smartphones, AirPods, and TVs, and more consumers are expected to buy beauty and personal care items.

What To Buy On Black Friday

Black Friday is the perfect time for cross-border shopping! Many products drop to their lowest prices of the year, and some may even hit historic lows. On “HQ Group,” you’ll find plenty of great items recommended by seasoned shoppers. Below are some of the most popular product series we highly recommend!

Clothing

Electronics

Baby Products

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