Easter is a more widely celebrated holiday worldwide as it is one of the most important religious festivals in the Christian world.

Christianity is one of the largest religions in the world, with billions of followers. As such, Easter has a large-scale participation in the Christian community; St. Patrick's Day, while celebrated with great fanfare in the Irish and their descendant communities, is relatively small-scale. Outside of Ireland, St. Patrick's Day is usually celebrated to a more limited extent with relatively few participants.

Easter in general has a greater turnout around the world, especially among Christian communities.

Therefore, cross-border e-commerce POD sellers who are hesitating between these two festivals can devote more time and resources to Easter, which is almost the most important festival in the second quarter of each year.

According to this line chart from Google Trends, we can see that this religious holiday has also been gaining popularity online over the past 12 months, starting in late January and rising all the way to Easter celebrations in April . Let's take a look at the queries related to it.

Source: Google Trends

In addition to the popularity, a consumption wave centered on decorations or gifts has also hit the cross-border coast.

The first keywords that catch our eye are “Easter wreaths”, “Dress for girl”, and “Egg” on the homepage, and “Batman eggs” and “Baskets” on the second page. These words, which contain business opportunities, also correspond to the huge consumption potential of Easter.

I haven’t seen much yet, but they keep talking about “consumption potential” and “business opportunities”. What is the reality? Why don’t you quickly put up the real data on Easter consumption!

We turned to the big names, the National Retail Federation and Prosper Insights & Analytics, to look at the relevant annual statistics they released.

According to an annual survey report released by the National Retail Federation and Prosper Insights & Analytics, consumers plan to spend a collective $24 billion on Easter in 2023, up from $20.8 billion in 2022 and the previous high of $21.7 billion in 2020. In addition, 81% of Americans will celebrate the holiday, spending an average of $192.01, a record high.

Source: NRF

In terms of consumer products, both NRF and Statista have statistics.

According to the picture, the top items in the Statista report are food, clothing, gifts, candies, flowers and decorations;

Source: Statista

NRF divides consumers into more detailed categories, and the ranking results are slightly different from the former. They are food, candy, gifts, clothing, greeting cards, decorations and flowers .

Source: NRF

As a joyous and lively festival, a variety of gifts and decorations are an important part of the festive atmosphere, among which Easter eggs, rabbits and chicks are particularly representative elements .

Specifically, Easter wreaths that show vitality, light and joyful Easter bows, and signs with these two elements are more common ;

During the Easter period, people usually doodle, decorate or give each other Easter eggs decorated with various patterns. This thing is a traditional element that symbolizes rebirth and revival. Therefore, the handmade Easter eggs, DIY Easter eggs, candy Easter eggs or Easter egg pendants and stickers that cross-border sellers can choose are all very popular categories among consumers ;

Rabbits are believed to represent the continuation of life because of their powerful reproductive ability, so customized rabbit-shaped dolls, candy baskets, ornaments and other decorations are particularly popular during Easter and are often used as gifts to friends and family on this day .

Such a lively festival must be accompanied by toys full of laughter and joy.

In recent years , various stress-relieving and educational toys have gradually become the second most popular category in the overseas Easter market after candy. We recommend that interested cross-border sellers incorporate Easter theme elements when designing customized toys . Here are a few Easter toys with excellent sales on the market.

The selection of Easter products is closely related to its theme, and the same goes for clothing.

Cross-border sellers need to start from the perspective of "recovery" - try to choose bright and light spring colors such as pink, blue, and green. In terms of style, because the festival coincides with early spring, T-shirts, sweatshirts and other light outing outfits are of course the first choice. Because Easter activities include family group play, parent-child clothing is also a good try .

After the basic product selections have been listed, actual market conditions still need to be investigated to check for deficiencies and fill in the gaps in the product selection suggestions.

Start with Amazon. Search for “Easter” and see what other words customers type in.

The remaining "eggs" and "candy" are what we have introduced before, so I will not repeat them here. The "Easter table runner" may not be well known to the sellers, so here is a brief introduction:

I wish all cross-border sellers to make great efforts and sell well during Easter! Hot sales in March!

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